Strategic Partnerships in the Energy Sector
Program Management
Business Strategy
For a leading energy company, I helped establish a new partnership model. I structured the collaboration between partner management, product development, and IT for the launch of a new product offering and advised on the integration of a pilot partner. As part of this assignment, I defined roles and responsibilities within the project team and prepared decision-making documentation for management and investment committees. Moreover, I developed an operating model for the differentiated management of strategic partners, which serves as the foundation for the continued expansion of the partner portfolio.
_ Client Industry:
Energy
_ Tools & Technologies:
Miro
Interim Functional Lead: Loyalty & Membership
Loyalty & Retention
Program Management
Impact Reporting
As Interim Functional Lead, I oversaw the launch of a new loyalty program for an international retailer — from initial concept, business case and P&L ownership through to the execution of first campaigns. The technical integration covered all customer touchpoints: mobile app, online shop and in-store point of sale. Within the first quarter after launch, the program delivered measurable improvements across all key retention metrics. My mandate encompassed full functional bandwidth: project management, launch communications, campaign integration and ongoing performance management.
_ Client Industry:
Sports
_ Tools & Technologies:
LoyalGuru, Tableau, SQL, Databricks
Measuring sponsorship effectiveness
Impact Reporting
KPI Strategy
For a sports sponsorship focused on streaming and social media, I assessed brand exposure and derived media value using Shikenso's sponsorship intelligence platform. I combined exposure data with brand trackers and marketing mix models to deliver a comprehensive analysis of the partnership's impact.
_ Client Industry:
Sports
_ Tools & Technologies:
Shikenso, YouGov, Kantar
Pipedrive CRM setup & customization
Product Ownership
Loyalty & Retention
For an insurance recruiting company, I evaluated CRM options and built out their Pipedrive system from scratch. I migrated all existing customer records, customized pipelines and page layouts, and developed custom scripts to handle their specific workflows.
_ Client Industry:
Insurance
_ Tools & Technologies:
Pipedrive, APIs
Relaunch of a consumer iOS app
Product Ownership
Product-driven Innovation
Product Growth
For a home energy management app, I supported the product work for an iOS relaunch. I created detailed user flows and stories for the development team, working closely with UX and research teams to bridge strategic vision and user experience.
_ Client Industry:
Energy
_ Tools & Technologies:
iOS, Figma
Low fidelity prototyping for EU data act platform
Product Discovery
Product-driven Innovation
To help meet new EU data act requirements, I developed a platform concept for customers to request and receive their data. I created a low-fidelity prototype in Miro and validated user flows with stakeholders before handing off to development teams.
_ Client Industry:
Energy
_ Tools & Technologies:
Miro
Google Ads setup for an automotive startup
Digital Marketing
Impact Reporting
I set up the startup's Google Ads account from scratch and launched their first brand awareness and conversion campaigns. I briefed external copywriters and benchmarked expected performance to set realistic targets.
_ Client Industry:
Automotive
_ Tools & Technologies:
Google Ads
Technical SEO consulting for a multinational website relaunch
Digital Marketing
Digital Analytics
For a digital agency consolidating multiple international domains, I analyzed their current SEO performance and identified what was blocking organic growth. I then guided the technical SEO implementation to ensure the merged platform and its content blog were optimized to attract traffic across all markets.
_ Client Industry:
Technology
_ Tools & Technologies:
Google Search Console, Ahrefs, SEMrush
Digital assessment of an international sports brand (M&A)
Digital Marketing
Market Research
I evaluated a sports brand's digital marketing and online presence ahead of a planned acquisition. The assessment covered their website performance, digital campaigns, and customer touchpoints, resulting in a roadmap for accelerating growth under new ownership.
_ Client Industry:
Sports
Retail Media planning for an immersive brand platform
Digital Marketing
Impact Reporting
Digital Analytics
Two major German retail and FMCG brands created an immersive customer experience campaign. I planned and analyzed the digital media strategy across multiple publishers and retail media partners to maximize reach and impact.
_ Client Industry:
FMCG, Retail
Brand strategy in men's fashion
Business Strategy
Market Research
An international fashion brand needed support for their brand refresh. Working alongside freelancers and partner agencies, I helped expand the scope from digital to a comprehensive brand and business strategy, including repositioning and a new communications framework.
_ Client Industry:
Fashion
_ Tools & Technologies:
Miro
Technical integration of PAYBACK loyalty program
Product Ownership
Loyalty & Retention
For a global sports retailer, I led the technical integration of PAYBACK across all digital customer touchpoints—from cash tills and e-commerce to mobile app and customer service systems. I managed the teams responsible for frontend development and all data flows between the retailer's infrastructure and PAYBACK.
_ Client Industry:
Retail
_ Tools & Technologies:
PAYBACK, APIs, SQL, Databricks
Freelance Program Lead for PAYBACK
Loyalty & Retention
Program Management
Impact Reporting
I led the strategic and operational direction of the entire PAYBACK partnership for a global sports retailer. This was a full-scale loyalty program encompassing marketing strategy, customer segmentation, incentive distribution, and performance measurement. I built data-driven frameworks for decision-making, managed PAYBACK's marketing platform operations, and collaborated with communications and branding teams to create targeted campaigns that delivered measurable results in customer acquisition and retention. The partnership became a key driver of customer lifetime value and repeat purchase behavior.
_ Client Industry:
Retail
_ Tools & Technologies:
PAYBACK, Thoughtspot, Looker Studio